The Power Of MASS MEDIA..

Check this out! A celebrity doing a commercial for NIKE! Who else would it be non-other than the sensational footballer, Fernando Torres with his striking good looks and amazing body which will never go unnoticeable. 

First the ad opens up with an insect buzzing through the sign TOTAL 90. This draws immediate attention of the viewer.

     The famous football star Fernando Torres is shown effectively in slow motion :-

     1. By running to strike the ball with two other opposing players in pursuit.

     2. The Nike logo is visual - very apparent on the stationary ball before being kicked.

     3. There are ten positional short moves from the onset, all showing Torres running for the ball before he kicked it, and the Nike boot is shown with unmistakable clarity.

     4. The color scheme of jerseys in yellow and black, without an outstanding design, worn by Torres is equally striking in simplicity.

     5. The opposing players are both wearing dull colors football attire, so as not to outshine Torres. This should be considered as part of the effectiveness of the ad, as Torres and the Nike logo are the main focus. Playing in a dark background too is an added ploy to make the yellow images stand out.

     6. Torres is shown to deliver his kick in style and with a charged-up energy. This implies that such a performance could only be effected with the Nike equipment.

     7. The other sequences of the act, albeit with changes in camera angles, are no different in terms of sensationalizing the popularity of Nike sports equipment with a player like Torres accepting its use.

     8. Such an ad will have a tremendous impact and influence on people especially the younger generation with purchasing power, and who are known to be brand conscious. 

     9. Nike skillfully applies good visual effect and psychology to win the hearts of consumers exposed to this ad.

     10. Make-believe could be manipulated through the help of modern computer technology.

     11. The end of this ad is also catchy and unique with the insect appearing again.

These are the influences and affects of advertisements to the public. This Nike ad gave us a perception that anyone could be as skillful and talented as Fernando Torres by simply purchasing their Nike boots and wearing them. They tend to apply this method frequently which is using world-wide famous celebrities to promote their products in order to draw the attention of the audience and to manipulate them into buying their products.